THE EVER CHANGING FACE OF PUBLICITY

Over recent years many different brands have been used to promote the railways in Worcestershire. A few of these are illustrated here.

WMPTE

Once the West Midlands Transport Executive had become involved in financial support for West Midlands railways their 'WM' logo started appearing on trains and timetables.

Worcester 1987

There is a lovely line drawing on the front of this 1987 timetable and also another short-lived logo featuring the BR symbol below a sprinting man.

Sprinter man

 Presumably this was to advertise the then nearly new class 150 diesel multiple units.

Expresslink

Another spectacularly duff marketing move was the 'Express Link' complete with a ghastly green logo.

Midline

'Midline' was the invention of B.R. and the West Midlands Passenger Transport Executive to promote the local services in the West Midlands. The awful red logo was dumped once the P.T.E. renamed itself 'Centro'.

Window bill

An example of a window display as used in the 1980s and 1990s

Click here for more logos and sundry publicity

Click here for more timetables