Over recent years many different brands have been used to promote the railways in Worcestershire. A few of these are illustrated here.
After the Labour Government passed the Transport Act of 1968, the bus operations in Birmingham, West Bromwich, Walsall and Wolverhampton were taken over by the West Midlands Passenger Transport Executive who by virtue of Section 20 of the Act also become involved in financial support for the West Midlands railways. It published a Development Plan in 1970 that paved the way to a fully integrated transport system for the area. WMPTE adopted the 'WM' logo as seen on the above timetable and stations and trains were similarly branded. The 'WM' logo was at its best when affixed to diesel multiple units painted in a short lived predominately white colour scheme:
There is a lovely line drawing on the front of this 1987 timetable and also a short-lived logo featuring the BR symbol below a sprinting man.
Presumably this was to advertise the then nearly new class 150 diesel multiple units.
Another spectacularly duff marketing move was the 'Express Link' complete with a ghastly green logo.
'Midline' was the invention of B.R. and the West Midlands Passenger Transport Executive to promote the local services in the West Midlands. The awful red logo was dumped once the P.T.E. renamed itself 'Centro'.
An example of a window display as used in the 1980s and 1990s