Another day - another new logo.
First Great Western who took over operation of the express passengers services from London to Worcester and Hereford when the service was privatised in 199x provides further examples of publicity madness.
First Great Western replaces Thames Trains as the operator of local services on the OW&WR line from Oxford to Worcester on 1st April 2004 using the same classes of diesel multiple unites its predecessor. The Thames Trains logos were moved and replaced.
A blaze of meaningless slogans about 'a brighter future' and 'transforming travel' announced the arrival of First Great Western Link. First Great Western Link lasted just two years. As the publicity itself say 'Including 'Link' in the name is appropriate as this is the first link in the chain leading to the creation of a truly integrated regional rail network in 2006. One wonders if they also describe the former British Railways regional rail network in such glowing terms.